ENGAGING AND EFFECTIVE ANIMATIONS THAT QUICKLY EXPLAIN YOUR BUSINESS AND DRIVE RESULTS
An example of a explainer video for business mobile service.
Grab your audience's attention
The simplest way to boost conversions.
Hammer useful information into their distracted minds and desire into their squishy hearts. Effortlessly persuade them to buy before their logical brain catches up, then ultimately agrees.
People won’t buy what they don’t understand.
But they won’t try to understand if they’re not interested.
And if they’re not interested, how do you get their attention!?
The Universal Problem
How do you get people to notice and understand your business?
Social media has hacked our dopamine reward cycles with endless streams of videos that are as addictive as a tube of Pringles.
If you’ve ever fallen into a Youtube wormhole after watching just one video only to emerge hours later, or searched a new website for a video you’ll understand that people love video.
So give the people what they want, stand out with an eye-popping, entertaining and informative animation.
The first thing 40% of your audience is doing is scanning your web page for a video to watch.
The other 59% are scanning the headlines to see if the video is worth watching. (That final 1% are the weirdos that read every last word!)
But let’s face it, it’s much less effort to watch a video than read. The brain is hardwired to avoid expending energy, that's why we take a lot of mental shortcuts. Video is one of those shortcuts.
The attention-deficit problem is magnified when you're sharing complex and cutting edge ideas such as science, technology or education which need longer to explain.
Don’t disappoint your audience - remove the friction. Don’t just tell people how you help - show them with an explainer video.
A well-designed animation is a valuable tool for grabbing attention and aiding understanding. If you're questioning your strategy and starting to doubt your efforts,
“why isn’t anyone paying attention?!,
“how can I boost conversions?”,
An explainer is the solution you need.
Adding more case studies, more infographics, more carefully crafted copy will only go so far as to smoothing comprehension. People's time and patience and willingness are limited.
So hook them in early with an animated explainer video, like a drug dealer handing out free samples in the playground, and release them like thirsty wild beasts onto your website.
Animation has a sh*d load of benefits!
Imagine having an entertaining and engaging video on your website that people wanted to watch, 24/7 sharing your messaging and persuading people to take the next steps!
You can visually explain complex ideas or products in an entertaining way that drives people to action in minutes.
Nothing boosts conversion like an explainer video. We use all our expertise and knowledge to make the most highly converting videos known to humankind. Backed by neuroscience insights and seasoned with behavioural psychology.
Imagine uploading your game-changing video to your site. You’ll be buzzing to see your ideas come to life in animation and you’ll enjoy loads of positive feedback from your customers, but you’ll LOVE seeing that uptick in sales.
But that’s not all;
People will spend more time on your site watching video
- Improving your SEO rankings
Potential customers will better understand what you're offering
- making it easy for them to part with cash
People love sharing videos and commenting
- which will grow your audience and make you look like a boss
When you inform and entertain your audience at the same time, you’ll build trust and your customers will start to get a bit clingy, some call this brand loyalty. And when customers know more, they question less, so your sales process will be smoother too.
You’ll feel pride and a sense of accomplishment that your new video is making a real difference in the business. And you probably just won the competitive edge over your competition
Yep! more reasons:
People learn visually
It is scientifically proven that your brain processes images faster than it does text. A blended learning experience that adds a voice and emotive music makes this even more powerful message your audience won't forget!
You can communicate complex messages
By using visual metaphor and analogies in a simple and understandable way. Give your audience all the information they need in less than a couple of minutes.
People love stories!
The human brain is programmed to respond to narratives. An explainer video with a good and creative script gives consumers a reason to care about a business and develop empathy and trust with them.
WHO ARE ONLY THE BOLD?
We deliver high-quality, well-thought-out video to meet your business goals.
We’re on a mission to create the most highly converting animations on earth.
We’re committed to giving our clients the best service.
We’re a small and passionate team that collaborate with the best minds and most talented people in the business, bringing to life high quality animated campaigns.
Even though we’ve been creating explainer animations for over 5 years we’re on a never-ending quest to discover what makes the most highly converting and effective videos known to mankind. This has led us to apply the latest insights to our videos.
We combine the science of selling with the art of animation and a sprinkle of behavioural psychology to help businesses get their messages heard and create action.
We’ll transform the way you communicate by informing and entertaining your viewers to effortlessly hold their attention. And the persuasive stories we create mean your brand will stick in customers' minds and help them understand your business.
If you understand your audience, tap into human goals, appeal to universal motivations, your product or service will be irresistible. By highlighting your customer’s pain points then showing them how you can solve the problem and you’ll create strong emotional connections.
ONE LAST NOTE ABOUT US:
We’re on a journey as a business to become more sustainable. Also we want to create work to inspire people to think about big problems, then give them the knowledge that they will be compelled to act upon. Our goal is to persuade people to make smart decisions in their everyday lives which will help create a more sustainable world.
Explainer videos get proven results… quickly!
Report watching explainer videos to learn more about a product.
Marketers said video gives them a positive ROI
Say they have been swayed to make a purchase by watching an explainer video.
Nearly eight out of ten marketers feel that video has a direct, positive impact on sales
What Our Customers Are Saying
“Having worked with lots of creatives over the years at MTV and Capital radio, Luke is right up there with the best of them. He is really creative and also totally understood our business objectives.”
— Ann O'Neill
Co-Founder at Headnosis
“Luke did a superb job for TRIBE; he was creative and innovative, he worked hard to get the brief right, was super responsive throughout and, above all, was committed to delivering a superb job. Which he did! ”
— Tom Stancliffe
Co-Founder at Tribe Performance Nutrition
“Luke is an extremely talented motion designer and animator. I have worked with many creatives and it is rare to find someone that can deliver such high-quality work. We have been absolutely blown away by the final product, I would 100% recommend Luke to any business!”
— Chloe Hall
Marketing Manager at Increasingly
From zero to hooked in under 2 mins.
Remind your audience why they should care!
Highlight the key features and benefits in an entertaining way.
Increasingly Explainer Video
BBC Bitesize
Everything starts with a call.
We’ll ask a few questions, fill out our brief, get a clear understanding of your goals, and then create your FREE proposal. Completely risk-free, what are you waiting for?
Whats included in your explainer video
Free Initial consultation
We’ll ask pertinent questions and create a brief on the call. We’ll pick your brains and get insights on your goals and your audience.
Script
We use the brief to create a laser-focused script that uses behavioural psychology and storytelling to engage and motivate your audience
Storyboard
We break the script down and start to layout visuals relating to the messaging. We design creative sketches using metaphor and analogies to capture the viewer's attention and create long-lasting connections in their mind.
Design boards
We develop the storyboard into full designs and apply your branding to make a unique animation that is visually arresting but also recognisable as your brand.
Animation
People love watching animation, it captures the imagination and creates strong emotional triggers.
Music
You can’t underestimate the power of the right music. We set the right mood with an emotive soundtrack.
Voice over
People learn best through blended learning and the combination of spoken words and visual imagery helps people to make connections and remember your animation.
Sound Effects
We add sound effects to make the world more real and draw viewers in
Get started risk-free with a
FREE project Proposal
Don’t lose the attention of your audience,
use animation to hook them in.
What's Included in your free project proposal:
Moodboard - A unique look and feel for your brand’s audience
You will get a feel of the design style we’ll create.Strategy - We’ll explain what we intend to do and why its right for your audience so that you get maximum ROI and smash your business goals
Example animations - we’ll show you examples of animations that will appeal to your audience
Price - so you know the price
Behavioural psychology - We’ll take a look at a few heuristics that might work for your brand and make the video more effective.
Or email us a question
The Evidence is Overwhelming
of marketers agree that videos have helped increase user understanding.
of video marketers reported that video gives them a positive ROI.
Retail site visitors who view video stay two minutes longer on average.
94% of people report watching explainer videos to learn more about a product. With 84% being swayed to make a purchase.
of marketers who use video say that it's an important part of their marketing strategy
Nearly eight out of ten marketers feel that video has a direct, positive impact on sales.
THREE MORE REASONS TO GET STARTED
Using an explainer video is the best way to demonstrate the value of your product or service. Show don’t tell.
Online presence is more important than ever. Visual storytelling is an essential marketing and effective visuals are key to grabbing the attention of customers and securing their engagement.
Quality online content will help attract customers even if they haven’t heard of your brand.
We promise you’ll be satisfied with your new highly converting animation - Once the script is locked in, as long as the project is moving forward, we don’t limit revisions! This means we consistently improve the video step by step until you’re happy!
Or email us a question
FAQ’s
How long does it take to create a video?
A typical 1min explainer animation would be 4-6 weeks, but of course, it depends on what you want and what your goals are. Get in touch for a personalised quote.
How much does it cost?
Animation is very varied, your project will fall somewhere on a scale between stop motion and the Pixar film Toy Story so it’s difficult to gauge without getting an idea of your business needs. That’s why we put together a free and unique proposal for each client, to get started book a call here.
As a rough guide, an average 1 min explainer project will be in the region of £7495-£15,000. If you have different needs get in touch but we’ll generally need a minimum investment of £3000 to do your project justice. For more info see the pricing page or book a call.
What results can I expect?
Lots.
Explainer videos can help in a variety of ways, and each case is different but you’re helping your customers better understand your product and nudging them towards the next step. So expect the sales process to become smoother or a direct increase in conversions. A recent video we created for a client resulted in landing page conversion increase of 20%.
How many revisions do we get?
We set the number of script revisions to three to keep your mind focused. After this initial step, our policy is, as long as the project is moving forward in good faith we won’t limit you to a set number of amends.
We’ll show you work at key points and ask for signoff, that way there are no surprises at the end, or need for masses of changes, we’re constantly narrowing in on the right solution.
Think of animation as a waterfall process, each step happens in order and must be approved and signed off for the next stage to begin. Just like a waterfall, it's very difficult to travel against the current.
So what isn’t included? For example, if the script is signed off then at the last minute you want to make a change that means all the design and animation need to be undone and changed. This is costly in terms of time and money, plus it will also negatively affect the quality of the video because the time that would have been spent polishing and refining the project will be wasted redoing existing work. In this circumstance, we’d need to charge additional fees.
What is an animated explainer video and why are they effective tools?
In the simplest terms, it's an engaging animation that quickly explains your service, product, or message. It speaks directly to your audience relating to their problems and how to solve those from your unique perspective.
It's no coincidence that video is consistently people's preferred form of content. Our brains are hardwired to follow the path of least resistance and conserve energy (a throw over from the times humans were hunter-gatherers and your next meal wasn't guaranteed). It's much easier to watch a video than read an article, and therefore, much easier to convert your audience through video.
Explainer videos are the quickest way to transfer information via your web page. The blend of auditory information, imagery, and storytelling helps people retain the ideas you're sharing and remember your brand. It's also a great way to build trust and create a powerful emotional connection, which is the first step on the road to the holy grail of brand loyalty.
Explainer videos can move people through your sales funnel quickly giving them all the information they need to make a purchase or take action. Plus, keeping people engaged on your website longer, for the time it takes to watch a video, can help boost your SEO.
Now, add the lens of great storytelling and some behavioural psychology techniques that bypass the logical part of the brain and connect deeply with your audience’s frustrations and ambitions. Then you’ve got a super potent kick-ass tool to blow away your audience and reach your objectives.
What's a mood board? What’s an animatic? What are style frames?
This is a mood board. We research relevant art styles for your project and use them to set out the intended style for your video.
Style frames are where we apply the styles from the mood board and combine them with your brand guidelines. Generally, we’ll create a small selection of around three or so that we can get your feedback on the look and feel before we spend time designing every scene from the animation.
This is an example of an animatic. We use it to perfect the timing of the animation, we lay out the visuals with the voice over and the music so you can comment on the pace of the video.
Take a look at our process page where we go into more detail about working with us.